Body Styles

The fifth-generation Jeep Grand Cherokee, internally coded WL, introduces a completely reimagined approach to body architecture and proportion, while preserving the model’s SUV heritage. It is now available in two primary configurations: a traditional 2-row model and, for the first time in Grand Cherokee’s history, a 3-row variant known as the Grand Cherokee L. The overall silhouette reflects a bolder, more sophisticated character, with a longer wheelbase, taut shoulder lines, and a front end that draws inspiration from the luxury-oriented Grand Wagoneer. The face of the vehicle features Jeep’s signature seven-slot grille, now more upright and flanked by ultra-slim LED headlamps, which blend seamlessly into the front fascia. The strong horizontal stance is emphasized by pronounced wheel arches and a high beltline, while the rear is marked by sleek LED taillights and a wide tailgate designed for ease of loading and visibility. The 3-row Grand Cherokee L extends the body by approximately 28 centimeters over the 2-row version, allowing for true third-row seating while maintaining elegant proportions. Both versions are built on the flexible Alfa Romeo-derived Giorgio platform, which enhances driving dynamics, refinement, and structural rigidity. The Trailhawk trim, exclusive to the 2-row layout, further differentiates itself with off-road-focused features such as increased ground clearance, aggressive bumpers for improved approach angles, and a matte black anti-glare hood decal. The overall impression of the WL Grand Cherokee is one of premium capability — it manages to preserve rugged appeal while adopting a distinctly upscale form suited for the modern SUV customer.

Model Name Meaning (Manufacturer)

The name "Grand Cherokee" represents a blend of legacy, ambition, and transformation within the Jeep brand. Introduced in 1992 as a more luxurious and road-friendly evolution of the original Cherokee, the Grand Cherokee was conceived to appeal to a broader market that desired Jeep’s renowned off-road capability with a higher level of comfort and refinement. The “Grand” designation not only positioned the model above the standard Cherokee in size and features, but it also conveyed an aspirational tone — a declaration that this SUV could compete not just with off-roaders, but with luxury vehicles from Europe and Japan. Over the decades, the name has grown into a symbol of rugged prestige, balancing trail-rated engineering with technological advancement. While the term “Cherokee” itself is derived from a Native American tribe and carries cultural weight — a topic of modern debate — the full model name "Grand Cherokee" has become globally recognized as one of the most iconic SUVs in automotive history. Jeep has chosen to retain the name for its heritage value and deep emotional connection with generations of customers. In the latest WL generation, the Grand Cherokee nameplate has taken on new meaning: it is no longer just a vehicle for outdoor adventure but also a showcase of Jeep’s electrified future, advanced safety tech, and luxury-grade finishes, transforming it from a rugged family SUV into a legitimate alternative to premium European crossovers

Model Name Meaning (Languages)

"Cherokee" references a Native American tribe — a name that has drawn attention in recent years for cultural reasons but is still retained by Jeep. "Grand" is universally interpreted as superior or premium, and the name resonates well across global markets.

Body & Interior Colors and Rims

The exterior color options offered for the current Grand Cherokee generation reflect a curated blend of natural tones, luxury hues, and bolder statement finishes. Core colors like Bright White, Diamond Black Crystal, and Silver Zynith offer timeless appeal across trims, while tones such as Velvet Red, Midnight Sky, and Rocky Mountain bring deeper pigmentations suited for a more expressive aesthetic. For customers seeking exclusivity or visual contrast, Hydro Blue is offered on 4xe trims, providing a vibrant, electrified identity enhanced by blue tow hooks and accent badging. The paint finishes have been refined with higher gloss levels and improved scratch resistance, ensuring that darker colors like Baltic Gray and Deep Slate retain their depth and richness in various lighting conditions. In Overland and Summit Reserve trims, the optional gloss black roof adds contrast and visual separation, creating a two-tone silhouette that aligns with premium design language across the industry. Trailhawk models adopt a more functional appearance with matte-finished hood sections, designed to reduce glare on trails, further reinforcing the model’s purpose-built image.

The interior palette is equally sophisticated, designed to bridge utility with luxury through material choice and color harmony. Entry-level trims feature durable Capri leatherette or cloth upholstery in shades like Global Black or Steel Gray, designed for easy maintenance while still maintaining a refined visual tone. Moving up to trims such as Overland and Summit, the cabin is upholstered in full Nappa leather with perforated inserts and accent stitching in contrast tones, including Light Frost, Wicker Beige, and Tupelo Brown. At the top end, the Summit Reserve introduces Palermo leather, quilted surfaces, real open-pore wood trim, and suede headliners, rivaling interiors found in far more expensive European SUVs. The layout is deeply driver-focused, with a layered dashboard design, ambient LED lighting, and advanced ergonomics tailored for both daily use and long-haul travel. The 4xe plug-in hybrid variants offer subtle blue stitching and unique start-up graphics on the infotainment cluster, while Trailhawk models include water-resistant materials, rubberized floor mats, and red recovery-themed interior accents. Across all models, the cabin integrates form and function — blending soft materials with tech-forward design, including up to three digital displays, configurable ambient themes, and an immersive sound environment courtesy of McIntosh or Alpine audio systems.

Wheel designs span a wide range, not just in size but also in aesthetic intent. Base Laredo and Limited models feature understated 17- or 18-inch alloys with clean geometric spokes, while Overland upgrades to 20-inch diamond-cut designs with satin or polished finishes. Summit and Summit Reserve offer distinctive 21-inch alloys with multiple finishes, including Gloss Black, Machined Aluminum, and Satin Granite. 4xe variants often receive dedicated wheel designs with aerodynamic optimizations to improve range and efficiency, while Trailhawk models are equipped with aggressive 18-inch off-road wheels wrapped in all-terrain tires, ensuring maximum traction and impact resistance on rugged terrain. Mopar and dealer-installed options extend this range even further, allowing customers to personalize their Grand Cherokee with 22-inch performance-oriented wheels or unique blacked-out packages that alter the entire visual character of the vehicle.

Top Expensive Options

• Palermo Leather w/ Quilted Pattern (Summit Reserve): $3,000
• McIntosh 19-Speaker Premium Audio (950W): $2,395
• Quadra-Lift Air Suspension: $1,895
• Rear-Seat Entertainment (FireTV w/ HDMI ports): $2,395
• Head-Up Display (HUD): $1,095
• Night Vision + Pedestrian Detection: $2,100
• Black Contrast Roof (Summit/Overland): $795
• Digital Rear View Mirror: $995
• Off-Road Group (Trailhawk): $1,095
• Dual-Pane Panoramic Sunroof: $1,695

vs Competitors

The Grand Cherokee occupies a unique position in the midsize SUV segment, where it must simultaneously compete with mainstream family crossovers and more premium-oriented brands. Against rivals such as the Ford Edge, Toyota 4Runner, Chevrolet Blazer, and Honda Passport, the Grand Cherokee distinguishes itself with authentic off-road capability, rear-biased all-wheel drive systems, and available Trail Rated credentials that none of those alternatives can truly match. When compared to the Ford Explorer and Toyota Highlander, it offers similar space and comfort but with more luxurious interior appointments, better tactile materials, and a much more advanced drivetrain lineup that includes not only traditional gasoline engines but also a performance plug-in hybrid with full-time AWD and up to 375 hp. In the premium space, trims like Summit Reserve and Overland directly compete with the likes of the BMW X5, Lexus RX 500h, and Volvo XC90, and while those European offerings may have the edge in brand perception or polish, the Grand Cherokee often surpasses them in towing capacity, off-pavement performance, and rugged practicality. Its available air suspension, real two-speed transfer case, and Quadra-Drive II system set it apart from crossovers that lean more urban in nature. Moreover, the 4xe version delivers one of the most compelling use cases in the segment, combining electric-only commuting range with legitimate trail-readiness — a pairing almost unheard of among its peers. In short, the Grand Cherokee has evolved from being a jack-of-all-trades into a master of multiple domains — capable of delivering luxury, efficiency, and exploration in a single, beautifully integrated package.

Fun Fact

The Grand Cherokee 4xe is Jeep’s first electrified SUV sold in North America — and one of the only midsize plug-in SUVs to retain serious trail capability. With the Trailhawk 4xe, drivers can off-road silently on electric power alone, making it both eco-friendly and adventure-ready. Jeep plans to expand the 4xe line as part of its commitment to a zero-emission future.