2024 GENESIS G90 | KMTFC4SD3RU038046

Body Styles

The 2023 Genesis G90 is a full-size luxury sedan that completely redefines the design language of the Korean flagship. It is offered in two configurations: a standard wheelbase that caters to owner-drivers and a longer wheelbase variant aimed at chauffeured customers. The body is sculpted with elegance and restraint, using the “Athletic Elegance” philosophy with horizontal lines that emphasize width, balance, and formality. Its Parabolic Line shoulder swoop, muscular rear haunches, and ultra-slim dual-line LED headlights (and matching taillights) create a striking visual signature. The Clamshell hood — which integrates hood and fenders as one panel — eliminates cutlines on the body for a seamless, monolithic appearance. The G90 has a presence that’s less aggressive than its German rivals but exudes a dignified and confident identity, blending minimalism with opulence. Compared to the previous generation, the cabin has been repositioned rearward, wheels pushed outward, and proportions optimized for a flagship role, delivering not only striking visuals but also optimized cabin space and road presence.

Model Name Meaning (Manufacturer)

“G90” represents Genesis' range-topping sedan — the “G” stands for Genesis, and the number “90” indicates its position at the summit of the model hierarchy, above the G80 and G70. Internally, the G90 is designed as a modern spiritual successor to the Hyundai Equus, but with Genesis now positioned as a standalone premium brand, the G90 is its technological and symbolic flagship. It is not just a luxury car — it’s meant to communicate everything Genesis stands for in terms of craftsmanship, refinement, and Korean design leadership on the global stage.

Body & Interior Colors and Rims

The exterior color palette of the G90 is a masterclass in understated luxury, featuring muted, deeply pigmented tones like Uyuni White, Vik Black, Savile Silver, and Makalu Gray, along with bolder options such as Hallasan Green, Verbier White Matte, and Valencia Gold Matte. These finishes are designed with a glass flake coating that enhances light reflection and surface depth, especially under natural sunlight. The two-tone paint option, exclusive to the extended wheelbase, allows the upper and lower body to be separated with hand-polished contrasting shades — a rare detail usually reserved for bespoke European marques.

Inside, the G90’s cabin is a fusion of avant-garde Korean luxury and ultra-modern technology. Upholstery options include Nappa leather in hues such as Glacier White, Havana Brown, Bordeaux Burgundy, and Obsidian Black, paired with trims in open-pore wood, real metal inlays, and even recycled newspapers transformed into elegant “Newspaper Wood” decor. Mood Curator ambient lighting adjusts tones based on selected wellness modes (e.g., "Vitality" or "Comfort"), and the audio system — a Bang & Olufsen 3D Premium setup with 26 speakers — features headrest-integrated transducers and a mode that mimics the acoustics of Vienna’s Musikverein concert hall. Rear seat comfort is emphasized with executive-class reclining seats, power footrests, climate-controlled surfaces, and a built-in fragrance diffusion system, all controllable via a rear touchscreen. Acoustic glass, active noise cancellation, and sound-deadening materials ensure an ultraluxurious cocoon-like experience.

Wheel options vary from 19-inch polished turbine alloys on the standard model to 21-inch multi-spoke designs with a satin-finish on the e-SC version. The wheels are engineered not only for aesthetic appeal but also for aerodynamic optimization and reduced road noise — a critical priority for the luxury-class refinement Genesis aims to deliver.

Top Expensive Options

• Bang & Olufsen 3D Premium Audio with 26 speakers: standard on all trims
• Rear Seat Executive Comfort Package (massage, recline, footrests): standard on e-SC
• Mood Curator (ambient lighting, fragrance diffuser, seat motion): integrated system
• Two-Tone Exterior Paint (with hand-polished surface): ~$2,000–$3,000
• Digital Key 2.0 with Ultra Wideband (Apple/Android): standard
• 12.3" Dual Touchscreen Setup + Rear Armrest Control Panel: standard
• Air Purification System + Cabin Fragrance + Ionizer: standard
• Power Rear Door Close & Auto Soft-Close: standard on e-SC
• Advanced Highway Driving Assist 2.0 (semi-autonomous system): included

vs Competitors

The Genesis G90 positions itself directly against the Mercedes-Benz S-Class, BMW 7 Series, Lexus LS, and Audi A8 — but it does so with a distinct, quiet confidence. Where its German rivals may overwhelm with sheer digital density and branding, the G90 leans into emotional luxury — emphasizing mood, materials, and calm over complexity. It offers nearly all the expected flagship features — 4-wheel steering, massaging seats, executive rear lounges, high-end audio, soft-close doors, advanced driver aids — at a price that significantly undercuts its European rivals. While the S-Class might still lead in technological polish, and the 7 Series in driving dynamics, the G90 offers a fresh and modern alternative that feels more artful and personalized. Its minimalist exterior, exquisitely appointed interior, and serene driving character appeal to buyers seeking originality and grace without shouting. In markets like the U.S. and Korea, it’s already disrupting traditional luxury expectations, especially for buyers looking to move away from brand-over-substance models. The G90 may not carry a decades-old pedigree, but it compensates with precision craftsmanship, bold design language, and an experience that’s intentionally different — proudly Korean, quietly radical.

Fun Fact

The 2023 Genesis G90 is one of the very few luxury sedans in the world to feature an integrated fragrance diffusion system, but what makes it truly unique is that the scent cartridges are hidden behind the rear armrest touchscreen — a subtle touch that maintains the minimalist design of the cabin. Even more impressively, the G90's Mood Curator system doesn’t just change ambient lighting or music presets — it actually synchronizes fragrance release, seat massage programs, sound themes, and window shades to create themed environments like “Vitality” or “Delight,” turning the cabin into a moving wellness sanctuary. It’s like a high-end spa... on wheels.