2024 FORD MAVERICK | 3FTTW8A30RRA81436

Body Styles

The Ford Maverick is a compact, four-door crew cab pickup truck featuring a unibody construction. It measures approximately 5,072 mm in length, 1,844 mm in width, and 1,745 mm in height, with a wheelbase of 3,076 mm. The vehicle's design incorporates a short bed measuring around 1,372 mm, providing a balance between passenger space and cargo capacity. Its proportions and dimensions position it as a versatile option for both city driving and light-duty hauling tasks.

Model Name Meaning (Manufacturer)

The name "Maverick" was previously used by Ford for a compact car in the 1970s. In its current iteration, the name signifies a fresh approach to the pickup segment, targeting consumers seeking a smaller, more efficient truck without compromising on utility. The "Maverick" moniker reflects the vehicle's aim to stand out in a market dominated by larger pickups.

Model Name Meaning (Languages)

"Maverick" is an English term that denotes an independent-minded person or someone who doesn't conform to the norm. This aligns with the vehicle's positioning as a non-traditional pickup, offering a unique blend of efficiency, practicality, and affordability in the compact truck segment.

Body & Interior Colors and Rims

The Ford Maverick entered the market with a distinct purpose: to offer utility, economy, and style in a compact pickup package. Its body colors and trim levels were designed to appeal to a new generation of truck buyers — younger, urban, and more lifestyle-focused — without sacrificing the rugged charm expected from a Ford truck.

The Maverick’s color palette spanned from traditional work-truck neutrals to playful, lifestyle-oriented finishes. Core colors included Oxford White, Shadow Black, Carbonized Gray, and Iconic Silver, while more expressive choices like Cyber Orange, Hot Pepper Red, Area 51 (a bluish-gray), Alto Blue Metallic, and Cactus Gray reflected the Maverick’s crossover appeal. The Tremor Off-Road Package added exclusive dark-themed trims and badges, including Carbonized accents, Orange tow hooks, and Tremor Orange highlights in the grille and wheels.

Trim levels — XL, XLT, Lariat, and Tremor — introduced subtle exterior differences, such as black vs. chrome grilles, body-colored mirror caps, or roof rails. The FX4 and Tremor packages added skid plates, darkened lighting elements, and off-road decals, while Lariat trims could be enhanced with a luxury package featuring LED lighting, power-fold mirrors, and painted lower bumpers.

Inside, the Maverick used a mix of utilitarian textures and bold color blocking. The base XL trim featured Black Onyx/Medium Dark Slate interior with durable cloth seats, textured plastics, and exposed bolt-style trim on the door panels — emphasizing modularity and affordability. XLT trims introduced Navy Pier/Medium Slate two-tone interiors, while Lariat models upgraded to Desert Brown ActiveX synthetic leather upholstery with contrasting stitching, metallic bronze accents, and soft-touch panels.

Interior surfaces were functional yet stylish, with clever use of storage cubbies, open-door handle cutouts, and 3D-printed accessory compatibility in the console and dash. Orange or copper-colored accents appeared on air vents and stitch lines in higher trims, especially with Tremor or FX4 packages, reinforcing the outdoor-oriented theme.

Wheel options varied by trim and purpose. The base XL came standard with 17-inch steel wheels, finished in Silver-painted or Ebony Black, giving it a durable, work-ready appearance. XLT models upgraded to 17- or 18-inch alloy wheels with machined or painted surfaces, often in split-spoke designs. Lariat trims introduced 18-inch bright aluminum wheels with Gloss Black pockets, while the Tremor package featured exclusive 17-inch dark matte-finish alloy wheels with Orange accents, paired with Falken Wildpeak all-terrain tires.

The Maverick’s low beltline, wide stance, and short overhangs** gave it a more athletic profile than traditional pickups, and the wheel designs reinforced that versatility, whether intended for commuting, camping, or cargo duty. Behind the wheels, disc brakes came standard, and suspension setups differed slightly depending on FWD (twist beam) or AWD (independent rear) configurations.

With its youthful energy, surprisingly bold color choices, and adaptable wheel designs, the Maverick made utility feel fresh — a truck that looks just as at home in a national park as it does in a city parking lot.

Top Expensive Options

• Lariat Luxury Package: $3,340
• FX4 Off-Road Package: $800
• 4K Tow Package: $745
• Co-Pilot360 Assist Package: $540
• Power Moonroof: $795
• Spray-In Bedliner: $495
• Remote Start System: $495
• Bed Extender: $375
• Tonneau Pickup Box Cover: $995
• Wireless Charging Pad: $145

vs Competitors

In the compact pickup segment, the Ford Maverick competes with vehicles like the Hyundai Santa Cruz and the Honda Ridgeline. The Maverick distinguishes itself with a standard hybrid powertrain, offering impressive fuel efficiency not commonly found in its class. Its unibody construction provides a comfortable ride akin to crossover SUVs, while still delivering practical utility. Compared to the Santa Cruz, the Maverick offers a more traditional truck appearance and a lower starting price. While the Ridgeline offers more power and towing capacity, the Maverick's affordability and efficiency make it an attractive option for urban dwellers and first-time truck buyers.

Fun Fact

The 2022 Ford Maverick made headlines as the first pickup truck in the U.S. market to come standard with a hybrid powertrain. This innovative approach challenged traditional perceptions of pickups, emphasizing efficiency and accessibility, and contributed to the Maverick's rapid popularity upon release.