2023 BMW I7 | WBY53EJ07PCM80196

Body Styles

The BMW i7 is built on the new G70 platform shared with the internal combustion 7 Series, making it one of the few luxury flagships to offer both ICE and EV variants under the same silhouette. The i7 features a long, dignified sedan profile with a commanding presence. Its exterior is defined by bold vertical proportions, a sculpted hood, and a large illuminated kidney grille, which gives the car a dramatic identity — especially when paired with BMW's Iconic Glow light package. The split-level headlight design separates slim DRLs from the lower primary lamps, giving the front end a futuristic, layered appearance. The silhouette is marked by flush door handles, a long wheelbase, and a rear with sharp LED taillights that wrap into the trunk. As a luxury EV, the i7 puts heavy emphasis on smoothness and silence, with extensive underbody aerodynamic panels and active air control to minimize drag. All versions of the i7 feature an extended wheelbase configuration for maximum interior comfort — there is no short-wheelbase variant. Despite the car’s substantial footprint, it rides with poise thanks to adaptive air suspension and rear-wheel steering, making it surprisingly maneuverable in urban environments. The i7 blends classical luxury sedan proportions with avant-garde design elements, signaling both its lineage and its all-electric future.

Model Name Meaning (Manufacturer)

The model name “i7” follows BMW’s naming convention where “i” designates electrified vehicles and “7” refers to the flagship 7 Series class. Rather than creating a separate EV flagship (like Mercedes did with the EQS), BMW integrated the i7 directly into the 7 Series family, making a bold statement that luxury and electrification should coexist within the same platform, not be separated. The i7 represents BMW's commitment to electrify the core of its model range without compromising its long-standing brand identity. As the all-electric crown jewel of the brand, it embodies both the heritage of the 7 Series and the innovation of BMW's i division.

Body & Interior Colors and Rims

The i7 is offered in a palette of highly curated colors that emphasize modernity, luxury, and technological clarity. These include sophisticated metallics such as Mineral White, Black Sapphire, Oxide Grey, and Brooklyn Grey, as well as more expressive finishes like Frozen Deep Grey, Tanzanite Blue II, Dravit Grey, and the bespoke Frozen Marina Bay Blue. The Iconic Glow package adds illuminated grille elements and BMW laser lighting, which enhance visual drama, particularly at night. BMW Individual two-tone paint finishes are also available, allowing customers to personalize the i7 with a hand-applied contrast upper/lower body — a rarity in this class.

Inside, the cabin is one of the most technologically ambitious and luxurious spaces BMW has ever created. Standard upholstery is Veganza synthetic leather, while higher trims offer Merino leather in colorways such as Amarone, Tartufo, Mocha, and Smoke White. A standout option is the Cashmere wool blend interior, combining sustainable materials with ultra-premium softness, available in a two-tone layout with open-pore wood or crystalline trim. The BMW Interaction Bar — a full-width backlit glass panel — stretches across the dashboard and into the doors, offering haptic controls and programmable ambient lighting. Rear seat passengers enjoy power-reclining executive lounge seating, massage functions, and heated armrests. The centerpiece is the 31.3-inch BMW Theatre Screen, which drops down from the ceiling and transforms the rear cabin into a 8K cinematic space powered by Amazon Fire TV, with audio delivered via Bowers & Wilkins Diamond Surround Sound with up to 36 speakers and seat-integrated bass modules.

Wheels range from 19-inch aerodynamic styles on base trims to 22-inch multi-spoke designs in bi-color or gloss black finishes. Most rims are designed to reduce wind resistance and noise, contributing to the i7’s near-silent ride quality. Optional blue accents on the brake calipers and wheel center caps further signal the car's electrified identity.

Top Expensive Options

• BMW Theatre Screen (31.3” 8K, Amazon Fire TV): ~$4,750
• Executive Lounge Rear Seating w/ Footrest and Massage: ~$7,250
• Bowers & Wilkins Diamond Surround (36 speakers, 1,965W): ~$4,800
• Two-Tone Individual Paint (hand-applied): ~$12,000
• Crystal Headlights + Iconic Glow Grille: ~$3,000
• Rear Comfort Package Plus (heated/cooled cup holders, executive console): ~$1,850
• Sky Lounge Panoramic LED Roof: ~$1,200
• Rear-axle Steering + Integral Active Steering: ~$1,800
• Air Suspension with Level Control: Standard
• Cashmere Blend Interior Package: ~$2,000

vs Competitors

The BMW i7 sits in the upper echelon of electric luxury sedans, facing off against the Mercedes-Benz EQS 580, Lucid Air Touring/Grand Touring, and Tesla Model S Plaid. Compared to the EQS, the i7 offers a more conventional and upright exterior design, which appeals to traditional 7 Series buyers who may find the EQS too soft or futuristic in shape. The interior of the i7 is significantly more tactile and expressive, with physical textures, ambient light bars, and design detailing that contrasts Mercedes' hyperscreen minimalism. While the Lucid Air leads in range and raw efficiency, the i7 counters with unmatched seat comfort, rear-seat entertainment, and build quality that feels more refined and substantial. Against the Tesla Model S, the i7 has a clear edge in luxury, craftsmanship, and driver-assistance features, though it cannot match the Plaid’s absurd 0–100 km/h acceleration. Where the i7 truly excels is in how seamlessly it blends old-world luxury with bleeding-edge tech, offering a smoother, quieter, and more human-centered experience than most of its competitors. It may not be the fastest EV in the segment, but it is arguably the most complete and serene.

Fun Fact

The BMW i7 is the first production car in the world to offer an ultra-wide 31-inch 8K rear theatre screen, transforming the back seat into a private cinema. What’s more, the rear windows and sunroof automatically deploy power shades and the ambient lighting dims when the screen is activated — a full theatrical experience on wheels. BMW even developed a dedicated audio cue called "Theatre Mode Soundscape" composed by Oscar-winning composer Hans Zimmer, who helped craft the custom sounds that the i7 emits during acceleration and drive mode transitions.