Body Styles

The Ford Bronco is a body-on-frame midsize SUV available in both 2-door and 4-door configurations, with fully removable doors and roof panels. Its squared-off design pays homage to the original 1966 Bronco, with a modern reinterpretation of its upright windshield, short overhangs, and circular LED headlamps. The wide stance, boxed fenders, high ground clearance, and exposed hinges reinforce its off-road focus. Soft- and hard-top options are both modular, and every Bronco includes a swing-out tailgate with full-size spare tire. The 4-door variant offers greater rear passenger space and cargo capacity, while the 2-door appeals to purists with shorter wheelbase agility.

Model Name Meaning (Manufacturer)

The name Ford Bronco was originally introduced in 1966 and revived in 2021 as a modern off-road SUV. The word “Bronco” refers to an untamed or unbroken horse, commonly associated with wild, rugged, and free-spirited energy — especially in the American West. Ford chose this name to reflect the vehicle’s adventurous nature, built for exploring rough terrain and open landscapes.

From the manufacturer's perspective, "Bronco" was selected to convey freedom, durability, and trail capability, positioning the vehicle as a direct competitor to off-road icons like the Jeep Wrangler. The name emphasizes authentic 4x4 performance and appeals to those who seek adventure, self-reliance, and outdoor recreation.

Reviving the Bronco nameplate for the 2021 model year allowed Ford to tap into decades of heritage and emotional brand equity. It also helped launch an entire Bronco sub-brand, including the two-door and four-door Bronco and the smaller Bronco Sport — all united by the same off-road ethos and design language.

In essence, the name Ford Bronco reflects the SUV’s core identity as a rugged, freedom-driven, go-anywhere vehicle, rooted in American adventure culture and revived with modern off-road engineering and technology.

Model Name Meaning (Languages)

“Bronco” refers to an untrained or wild horse, a term familiar in English-speaking regions and associated with rodeos and western culture. The name conveys raw energy, adventure, and spirit, supporting the vehicle’s rugged identity across global markets without needing translation.

Body & Interior Colors and Rims

The Bronco offers a rotating palette of bold, outdoorsy colors such as Cactus Gray, Eruption Green, Velocity Blue, Cyber Orange, Hot Pepper Red, Shadow Black, Oxford White, and Area 51. Special editions like Everglades and Raptor introduce exclusive hues like Desert Sand and Code Orange. Trim-specific accents include matte black grille lettering, body-colored or carbonized gray flares, and roof color choices.

Inside, the Bronco is all about functional durability with a modern twist. Materials are built for abuse: marine-grade vinyl, rubberized flooring with drain plugs, and silicone-sealed switches in off-road trims. Higher trims add leather seats, 12-inch SYNC 4 infotainment, digital clusters, B&O audio, and unique contrast stitching. The dashboard features grab handles, MOLLE storage, and overhead aux switches — tools, not ornaments. The layout is wide, upright, and designed to accommodate open-air driving without sacrificing refinement.

Wheels range from 16-inch steelies on base trims to 17-inch beadlock-capable alloys on Badlands, Wildtrak, and Raptor models. Sasquatch-equipped models get wider stances, raised fender flares, and 35-inch Goodyear MT tires straight from the factory — the largest standard tires in the class.

Top Expensive Options

• Sasquatch Package (35" Tires, Locking Diffs, Bilstein Dampers): $4,995
• 2.7L EcoBoost V6 Upgrade: $1,895
• 12-inch SYNC 4 Touchscreen with Navigation: $800
• Lux Package (Adaptive Cruise, B&O Audio, Wireless Charging): $2,395
• Modular Front Bumper with Safari Bar: $575
• Trail Turn Assist + Rock Crawl Cameras: $595
• Marine-Grade Vinyl Interior + Washout Floors: $1,195
• Hardtop Molded-in-Color with Sound Deadening: $1,895
• Roof Rack with Crossbars and Light Bar Mount: $750
• Heavy-Duty Front Bumper + Winch-Ready Mount: $1,300

vs Competitors

The Ford Bronco is aimed squarely at the Jeep Wrangler, and while both offer serious off-road prowess, the Bronco pulls ahead in key areas: independent front suspension, available 35-inch tires from the factory, easier roof removal, and modern tech like SYNC 4 and 360° trail cameras. Against the Toyota 4Runner, the Bronco offers better articulation, torque, and configurability. Compared to the Land Rover Defender, it’s less luxurious but more modular and affordable. While the Wrangler still wins in low-speed crawling due to its solid front axle, the Bronco shines in high-speed off-road control and overall daily comfort. It’s the more versatile, driver-friendly off-roader of the modern era.

Fun Fact

The Bronco’s Sasquatch Package makes it the only factory SUV in its class with 35-inch tires and front + rear lockers on all trims, including base. It also features Trail Turn Assist, which can lock the inside rear wheel to dramatically tighten off-road turning radius — a game-changer for navigating tight switchbacks and dense forest trails.